RASA Coming Online

 for your companyRASA has been a concept in discussion since January 2015. In March 2016 teams started to work together to test the proposition that the kind of collaboration we envisioned can produce something useful to the world. Now, in September 2016 we turning from internal focus to a public one. We intend to be very collaborative and transparent – investing in the public commons. We’ll use tools like this website, our twitter feed, and Facebook to share what we learn and engage widely. In 2019, almost three-quarters of small businesses invested in social media. In 2021, researchers from Statista expect that nearly 92% of marketers at more prominent companies will use social media marketing as part of their overall strategy. Judging by these statistics, it appears that the larger you grow as a business, the more critical it is to consider social media marketing. But is that really the case?

You might be wondering whether social media marketing is worth it for business owners like yourself. The short answer: it’s very likely, but your business type will often determine how critical it will be for you. 

We’ll dig into this issue later on with specific reasons to invest in social, but there are a few factors you’ll need to consider before you jump in, of course you will need the best finance management, check out the paystubs management for your company. Let’s start with a short list of pros and cons for a quick overview. It helps create and amplify your brand personality. Social media makes your brand more relatable. Unlike a television ad, customers can have a back-and-forth conversation with businesses through social media. If you establish a brand voice guide, social media marketing can help you refine your brand personality as you interact with customers and broadcast messages.

You’ll get quick feedback. As anyone who has done in-depth market research can tell you, gathering customer feedback and surfacing actionable insights is a slow process. Yet, with social media, you can post polls or ask open-ended questions to capture quick responses.

Enjoy creative interactions with other brands. Social media offers your business ample creative opportunities to interact with other industry brands in ways that may not have been possible before. A recent (early 2021) notable example is Heinz topping Weetabix with its beans, which caused a stir throughout the Twittersphere.