Why do we talk about two degrees Celsius when we think in Fahrenheit? How do we get past fear and move to learning? How do we think bigger, act now, work together? These are the kind of questions Designers of Paradise host Erik van Lennep discussed with Sarah Harrison and Marc O’Brien of creative studio, The Determined.

They talk about how to address gnarly challenges by thinking bigger and telling a better story, emphasize the importance of “the words” because “design supports the words,” and warn against safe messaging. They discuss the Special Report on Global Warming but note we prefer a shiny thing to long term thinking and conclude maybe we should tell our stories in comic books or graphic novels.

Their bottom line is to use creative approaches to “make me care”.

Give a listen.

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Designers of Paradise is made possible, in part, by Mind & Media. Over the last quarter century, the writers, producers, storytellers and media specialists at Mind & Media have spearheaded a multitude of engaging and complex communication campaigns.